SWEET HOME, OR, Nov 15, 2000 ----- Adult
women with acne face a unique dilemma: Typically over-the-counter acne
treatments dry out the skin increasing wrinkles -- but moisturizers that
combat wrinkling only make acne worse. To address this problem, anti-aging
experts Niora (http://www.niora.com) have developed Alpha Clear(R), a
natural alpha hydroxy-based acne treatment that moisturizes the skin.
What's more, for the second time a survey of Alpha Clear users has demonstrated
it phenomenal rate of success. In an independent survey conducted by the
National Health and Wellness club, an independent consumer organization
http://www.namginc.com, 115 participants used Alpha Clear. A phenomenal
88% rated it effective. Moreover, the overwhelming majority confirmed
that Alpha Clear moisturized the skin. These results mirror the results
of an earlier study conducted by Niora. In the Niora study 30 women used
Alpha Clear for twelve weeks. Over 90% experienced improvement in their
acne and reported an increase skin moisturization and improved skin texture.
This new study strengthens Niora's hypothesis, that improvements in skin
texture and normalization of skin moisturization are in fact essential
to success with acne. "This is counter to conventional medical wisdom,
because excess oils and other sebaceous material are what clog pores and
lead to acne in the first place," said George Tindall, founder and president
of Niora.
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"It is clear from these results that moisturizing the skin is a major factor
in the success of treating acne," Tindall adds. Traditional over-the-counter
acne treatments containing benzoyl peroxide or salicylic acid (beta-hydroxy
acid) attempt to sterilize the skin or strip it of protective oils and
moisture. Stripping the skin of moisture damages the skin, accelerating
the aging process, often creating counter-productive skin conditions.
Alpha Clear, on the other hand, softens and moisturizes the skin. Developed
in 1996, Alpha Clear is grounded in 25 years of research with alpha hydroxy
acids on acne and rosacea. Alpha Clear is the first product to use natural,
fruit-derived alpha hydroxy acids to effectively treat acne and the only
effective acne treatment that actually moisturizes the skin. Alpha Clear
is a simple two-step process that cleans, tones and moisturizes, encouraging
the skin's natural ability to heal acne while normalizing moisturization,
while reducing wrinkles and age spots. Alpha Clear can be used safely
with treatments prescribed by dermatologists.
For more information about Alpha Clear contact George Tindall at (800)
882-9887 or mail@niora.com, or visit the company's Web site at http://www.niora.com.
-Niora Naturals
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